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Caring For the Uninsured Amid Financial Pressures: Using Targeted Marketing Methods to Influence Patient Behaviour

The uninsured population in the US is about one in every six, a total of 46.31 to 49.72 million, exceeding the total number of medicare beneficiaries by 22%, and this number is expected to reach 58 million by 2014.

Despite the future of healthcare reform, hospitals and healthcare providers evaluate utilisation and care patterns, examine their patient rosters and develop strategies to lower expenses by maintaining the quality of care.

Thomson Reuters makes some recommendations for guiding hospital leadership on providing the right care at the right place to help better manage the rising costs of serving the uninsured.

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