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Targeting the Patient-Physican Touchpoint

This white paper by Cutting Edge Information gives an account of the multifaceted, rapidly changing ePharma landscape.

The point-of-care touchpoint, which exists between patients and their physicians, presents an invaluable opportunity to interact with patients when they are most open to receiving medical information.

The paper states that Healthy Advice Networks, a provider of educational programmes targeting physicians and consumers, will begin incorporating quick response (QR) codes into its patient education materials, assuming that the technology offers a delivery method that is convenient for patients and attractive to pharmaceutical sponsor companies.

The white paper concludes that the QR code is the preferred method of delivery, meaning that smartphone users were more likely to opt into this kind of mobile delivery channel.

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