A free mobile health service to promote maternal and child health among underserved women has been launched by a coalition of mobile phone service providers, health professionals and government agencies in the US.
The Text4baby service, the first-ever free mobile health service in the country, provides timely and expert health information through SMS text messages to pregnant women and new mums through their babies' first year.
An unprecedented mobile health public-private partnership, Text4baby messages connects women to prenatal and infant care services as well as other resources.
Women receive three free SMS text messages each week timed to their due date or baby's date of birth.
These messages focus on a variety of topics critical to maternal and child health including birth defects prevention, immunisation, nutrition, seasonal flu, mental health, oral health and safe sleep.