miami hospital

Miami Children’s Hospital, the only licensed specialty hospital exclusively for children in South Florida, has selected Rise Interactive, a digital marketing agency in Chicago that specialises in digital media and analytics, to boost its digital presence.

The not-for-profit 289-bed hospital will utilise Rise Interactive’s digital marketing expertise to cater to prospective and current patient families within and outside of the Miami area.

The hospital serves South Florida, as well as patients throughout the US, South America and Europe.

The hospital believes that Rise Interactive’s rich experience in the healthcare industry, its data-driven approach, and its Interactive Investment Management capabilities will help in increasing its digital presence.

Rise Interactive is expected to amplify MCH’s message of providing the best paediatric care in the world using digital and social media, as well as robust analytics to measure engagement.

"The not-for-profit 289-bed hospital will utilise Rise Interactive’s digital marketing expertise."

Miami Children’s Hospital Outreach and Public Relations administrative director of marketing Marcia Diaz de Villegas said Miami Children’s hospital wanted a digital marketing team with experience in the healthcare industry and a proven track record of using data insights to maximise its growing investment in digital media and technology.

"Rise provided us with a methodology and a roadmap to better forecast and increase our digital footprint," Villegas added.

Rise Interactive founder and CEO Jon Morris said the company is thrilled to have Miami Children’s Hospital as one of its clients.

"Their commitment to cutting-edge pediatric advancements and state-of-the-art medical technologies correlate seamlessly with Rise’s commitment to innovation," Morris added.

Miami Children’s Hospital, which comprises of more than 650 attending physicians and more than 130 paediatric sub-specialists, has also been designated as an American Nurses Credentialing Center (ANCC) Magnet facility.

Image: Miami Children’s Hospital. Photo courtesy of Miami Children’s Hospital.