
Abundant Health Acquisition (aha!) and Praia Health have formed a strategic partnership focusing on healthcare organisations’ engagement with consumers digitally, from initial discovery through to extended retention.
The partnership combines aha!’s Health Experience Platform (HXP), which facilitates engagement and acquisition on public-facing websites via open scheduling, intelligent provider search, and tailored content, with Praia Health’s platform, which strengthens identity-powered experiences on mobile apps and web portals.

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aha! and Praia Health aim to deliver a solution to healthcare systems that is integrated and scalable.
This is expected to minimise fragmentation and combines digital touchpoints into a cohesive experience.
The partnership also promises to remove friction and create a cohesive journey for healthcare consumers.
aha! CEO Paul Dain said: “This partnership is about delivering the connected, intelligent experience that healthcare consumers expect, and health systems need to remain competitive.

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By GlobalData“Together, we’re bringing cohesion to a historically fragmented journey.”
The market will benefit from this partnership through a unified system that covers digital access, marketing, and care navigation.
The solution is designed to integrate into existing infrastructure, such as Sitecore, electronic medical records (EMRs), and Microsoft Entra, and has already been deployed with health systems to manage patient interactions.
The partnership will concentrate on aligning go-to-market efforts, jointly developing solutions, and working together on deployments with health systems.
These efforts are focused on modernising digital access, enhancing conversion rates, and driving extended engagement.
Praia Health CEO Justin Dearborn said: “By combining Praia’s personalisation engine with aha!’s front-door capabilities, we’re giving health systems the power to anticipate and orchestrate each consumer’s path to care on their terms.”
Earlier this year, US-based care access platform Kyruus Health collaborated with aha! to merge their technologies to enhance patient access and engagement.