GoMo Health has announced the launch of its women, children and families engagement hub, a digital platform designed to enhance whole-family care and improve health outcomes.

This centralised hub aims to empower organisations to offer culturally relevant, personalised care guidance to women and families at every life stage.

Women, who often act as primary caregivers and make nearly 80% of healthcare decisions in the US, face challenges when their own health needs are deprioritised. 

The new engagement hub addresses these gaps by offering digital programmes customised to the evolving needs of women, children, and families from birth through adulthood, caregiving, and ageing.

GoMo Health founder and chief behavioural technologist Bob Gold said, “The Engagement Hub was built on the understanding that women are the backbone of health in every community.

“By supporting their health journeys with proactive, personalised engagement, we not only help women and families live healthier lives, but we also help healthcare organisations achieve better outcomes, reduce avoidable utilisation.

“As well as employers retain staff and reduce unplanned absences and turnover. Prioritising women’s health creates a more equitable care experience for everyone.”

The platform incorporates behavioural science and evidence-based strategies to provide real-time support, encouraging individuals to manage health decisions more effectively.

Programme areas cover maternal brain health, early childhood development, caregiver stress, chronic condition management, and preventive care.

The hub offers a "companion" model, providing tailored guidance that adapts to changing life circumstances. Key engagement categories include early childhood, young adulthood, adulthood, pregnancy, motherhood, caregiving, self-care, and ageing.

Healthcare providers, payers, employers, and community-based organisations can leverage the hub to enhance outreach and engagement efforts, stated GoMo Health.