Praia Health has introduced the AI-driven Praia Intelligence digital personalisation engine for health systems.

The tool unifies data, identity and patient engagement workflows, allowing real-time automation that aims to benefit acquisition and retention.

This launch follows successful early deployments demonstrating measurable outcomes.

Initial results showed a 15% to 30% increase in patient lead conversions, alongside a 10% to 20% decrease in patient acquisition costs (CAC) attributed to churn risk alerts.

The data also revealed double to four times higher patient engagement through intelligent nudges, as well as an 8% to 15% increase in repeat visits facilitated by personalised guidance.

Praia Intelligence transforms siloed healthcare data into a unified knowledge graph to enable precise actionable context and identity resolution.

Additionally, the tool employs next best action engines and dynamic nudges for real-time personalisation, and utilises AI-driven and machine learning agents to enhance patient retention and automate outreach.

The platform enables health systems to oversee and configure AI-assisted agent tasks securely in a compliant environment, using a human-in-the-loop architecture.

Praia Health CEO Justin Dearborn said: “Health systems don’t need more isolated tools; they need an intelligent conductor that brings all the pieces into harmony.

“Praia Intelligence orchestrates data, engagement, and automation in a unified way, so systems can scale personalised experiences without the noise of fragmented point solutions or outreaches.”

Praia Health provides growth platforms for health systems, supporting patient activation and improved access by integrating AI automation, identity resolution, and behaviour modelling.

In April 2025, Abundant Health Acquisition and Praia Health formed a strategic partnership focused on enhancing healthcare organisations' engagement with consumers in the digital realm, from initial discovery through to extended retention.