Concierge Choice Physicians (CCP) has partnered with five physicians from the Primary Care Division of Weill Cornell Medicine to offer its Hybrid Choice concierge programme.

The CCP’s Hybrid Choice programme is claimed to enhance the doctor-patient relationship and prioritise preventive wellness.

It allows patients to opt for an enhanced service experience while still being able to receive care from the physicians in their traditional practice.

From two different New York City locations, the participating physicians will continue to accept insurance and Medicare, ensuring accessibility for all patients.

CCP chief operating officer Keith Elgart said: “Medicine has evolved tremendously over the last decade, with more and more private primary care practices being absorbed by large medical groups. CCP has evolved along with these changes.

“Our programmes are successful in this niche because patients get to secure the support they want, and physicians get to practice a highly personalised and satisfying style of medicine with those patients.”

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Through CCP’s programme, healthcare organisations can generate additional revenue and differentiate themselves in a competitive market.

With this programme, physicians will be able to offer concierge care from within their existing practice.

Hybrid Choice is available to patients through an annual membership fee.

Elgart further added: “Our clients are using our Hybrid Choice programme to retain senior physicians, motivate existing physicians, and attract new, high-quality physicians.

“Membership medicine should be a key part of any organisations physician retention plans.”