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July 12, 2015

St Joseph Health to deploy Datu Health’s Persuasion Engine platform

US-based digital health firm Dātu Health has received a five-year and $25m contract from St Joseph Health (SJH) to provide its Persuasion Engine platform.

US-based digital health firm Datu Health has received a five-year and $25m contract from St Joseph Health (SJH) to provide its Persuasion Engine platform.

The current deal was based on the existing two-year partnership between Datu and SJH.

SJH comprises 16 acute care hospitals, home health agencies, hospice care, outpatient services, skilled nursing facilities, community clinics and physician organisations in California, Texas and New Mexico.

"SJH is a truly innovative health system with leadership that embraces and invests in new ways to deliver its mission."

SJH president Deborah Proctor said: "Our value-based contracting and population management strategies require that we extend the sacred encounters we deliver beyond the four walls of our physical locations and into people’s everyday lives."

Datu’s Persuasion Engine is a set of rules, content and nudges, which will allow SJH to influence patient behaviour and advance their population health management objectives.

The platform will be used to tackle a growing flood of data, including clinical, patient reported and other types of data. It includes evidence-based behavioural science models that help to deliver personalised nudges and provides the ability to learn, over time, the most effective methods for impacting everyday behaviour.

SJH will use the platform to extend care models through the digital channel and enhance its relationship with community members.

Under the deal, Datu will also help SJH to design different collaborative care programmes for diabetes, wellness and pregnancy, in addition to developing other new programmes to meet various health needs and goals.

Datu Health CEO Andy Parham said: "SJH is a truly innovative health system with leadership that embraces and invests in new ways to deliver its mission."

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