All articles by Fi Forrest

Fi Forrest
Senior writer at GMS, GlobalData. Previously feature writer at Just Style. TABBIE Honourable Mention winner. BA (Open) in English | BSc (Hons) in Geosciences. Also a graphic designer with certificates in Digital Marketing and Social Media. Lives by the beach.
The benefits of using an app to manage gestational diabetes: Niki’s story
When expectant mothers are diagnosed with gestational diabetes mellitus (GDM) they often feel anxious and need extra support. Diagnosed while pregnant with her fifth child, Niki found that a simple, easy-to-use app was a huge help.
Marketing pain management: targeting for success
Part of a series on leading marketing pain points.
Marketing has seen some epic misfires in the last decade. What could possibly go wrong?