Inception’s platform is designed to shift the focus of digital care experience towards patients so they can better understand their health data. Credit: Sundry Photography / Shutterstock.

US-based healthcare technology company Inception Health is collaborating with Amazon Web Services (AWS) to provide personalised care for Froedtert & Medical College of Wisconsin (MCW) health network patients.

Inception Health is the innovation unit of the Froedtert & MCW health system.

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Through the use of new services on the Froedtert & MCW mobile app, patients can manage their health from any location at all times.

It enables blood pressure management while providing personalised care plans related to cancer screenings and mental health support, among other services.

Inception Health interim president and Froedtert & MCW chief digital engagement officer Bradley Crotty said: “Most of the daily care and management happens outside of the clinic’s four walls.

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“By creating experiences that foster participation, we are looking toward a future where we can provide education, guidance, and partnership to help our patients live their best lives.”

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Inception Health’s efforts to provide bespoke patient care draws on the company’s investment in a new Cloud platform, which is powered by AWS and serves more than 70,000 patients each month.

Its main objective is to allow patients to understand their own health data better by shifting the focus of digital care experience towards them.

This will also allow patients to undergo routine screenings and choose digital programmes for enhancing their health according to their needs.

Inception’s platform utilises various AWS services, including Kinesis Data Firehose, SageMaker, Lambda and Athena.

These AWS services aggregate data into a secure ‘data lake’ for building machine-learning models to deliver actionable insights.

The platform can perform multimodal data analysis based on clinical and patient-generated contextual data, before recommending targeted digital therapeutic interventions or a teleconsultation with digital care team.

It uses Amazon Pinpoint to engage with patients at appropriate moments via messaging channels such as push notifications, in-app notifications, emails or text messages.