CareCloud has introduced Marketware, a physician relationship management and analytics platform focused on hospitals, marking an addition to its portfolio through its recent acquisition of Medsphere. 

This new tool is designed to assist hospitals in enhancing their alignment with physicians and optimising their referral networks.

CareCloud co-CEO Stephen Snyder said: "Marketware is a powerful part of our hospital IT portfolio. It gives hospitals a data-driven way to identify opportunities, reinforce physician relationships, and capture growth at a time when financial strength is more important than ever.

“We want the market to clearly understand that Marketware is part of the CareCloud family, and we are investing to expand its impact as we begin to incorporate AI-driven insights and tools from our broader product portfolio."

The platform equips executives at the hospitals with actionable intelligence via interactive dashboards and analytics, allowing organisations to monitor referral patterns and pinpoint areas of leakage. This ensures patients remain within the healthcare system while enhancing continuity of care.

Additionally, it bolsters physician engagement by identifying opportunities for increased collaboration and outreach.

Marketware facilitates strategic planning by providing data on community needs, service line performance, and competitive pressures.

It also showcases the impact of physician relationship initiatives by directly linking them to financial results, patient access, and volume growth.

The platform is being integrated with revenue cycle management tools, CareCloud's AI Center of Excellence, and inpatient electronic health record (EHR) solutions.

This integration creates opportunities for hospitals to link physician relationship data with their financial and operational performance.

CareCloud will be hosting a demonstration of Marketware this October, providing hospitals with the opportunity to explore the platform's capabilities.

Earlier this year, Alpine Ear, Nose & Throat (Alpine ENT) implemented the CareCloud FrontDesk Assist front-office solution following a revenue cycle management collaboration.